Mass Media in Agricultural Extension
| Author | : | Biswajit Lahiri, S.D. Mukhopadhyay |
| Year of Publication | : | 2012 |
| Publisher | : | Daya Publishing House |
| ISBN - 13 | : | 9788170357834 |
| Edition | : | First |
| Language | : | English |
| Binding | : | Hardcover |
| Subject | : | Agriculture |
About the Book :
In recent future, global food insecurity is going to be most menacing problem for human being. In a populated country like India, the potential of mass media for agricultural extension is still not properly exploited. This book primarily focuses on different farm information communicated through newspapers and radio; particularly on farm information communicated by popular Bengali Newspapers and three radio broadcasts of All India Radio, Kolkata. At the same time, opinion of the farm people regarding farm information, disseminated by these two media and some credibility issues related to it are also enlightened.
About Author :
Dr. Biswajit Lahiri has been working as Assistant Professor in Dept. of Extension & Communication Management at central Agricultural University, Tura (Meghalaya).
Dr. S.D. Mukhopadhyay is working as Faculty Member in Agricultural Extension, Institute of Agriculture, Visva Bharti.
