CONSUMER : A KING OF MARKET ECONOMY

About the Book :

Human needs are endless. Market is influenced by consumer choice and business activities revolve round consumers. Consumers do not revolve round the market.

          It was towards the end of 20^th Century that more and more goods started coming in the market in closed or sealed packet’s, boxes containers etc. the contents of which could not be externally examined and there was likelihood of consumers being deceived and explored by unscrupulous manufacturers and sellers. Therefore, in order to counter these problems and safeguard interests of consumers, there was need for adequate consumer protection legislation and formation of consumer societies. It is in this background that consumerism emerged as a protective umbrella to provide production to consumers against defect in goods and deficiency in service by the service providers.

          In this book an attempt has been made to enumerate remedies under various Laws for the purpose of Protection of Consumer’s right. Since this is an research work so it is not possible to enumerate all the remedies available to Consumers in Law of Land nevertheless some important Laws are mentioned. 

About Author :

Ashish Kumar Shukla is a Research Scholar in Department of Law of D.D.U. Gorakhpur University, Gorakhpur. He was Born on 1st November, 1984 in Gorakhpur. He Completed his Schooling from M.G. Inter College, Gorakhpur. Graduation (B.Sc.) from St. Andrew`s College Gorakhpur and Bachelor of Laws and Master of Laws from D.D.U. Gorakhpur University, Gorakhpur. He secured Gold Medal in LL.M. Examination. At Present he is a research scholar in the Department of Law D.D.U. Gorakhpur University, Gorakhpur under the supervision of Prof. (Dr.) Arvind Kumar Mishra (Ex. Dean, Faculty of Law D.D.U. Gorakhpur University, and Gorakhpur.